Iām Namrata, a creative product designer who drives business growth through user insights and strategic design.
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Projects
As a product designer at Wilcom, I thrive on solving complex challenges and pushing my creative boundaries. Dive into my past projects and see how I transform ideas into engaging user experiences!
Designed intuitive web applications that simplify viewing, editing, and coloring embroidery designs. Truesizer grew from 0 to 1,000+ paid subscribers within six months, demonstrating strong user demand for an accessible embroidery solution.
Revamped the Hatch Embroidery website for the Hatch 3 release, enhancing user experience, feature visibility, and mobile responsiveness. Post-launch, user upgrades increased by 10%, trials by 50%, and weekly growth outpaced Hatch 2 by 20-30%.
Designed an intuitive web application within WilcomWorkspace that helps businesses convert images into embroidery designs, customize pricing tables, and generate precise cost estimates. Now subscribed to by 500+ businesses.
FLoop- Meal Sharing for Healthy Living
Designed a meal-sharing app that helps young adults maintain healthy eating habits during life transitions. FLoop fosters community by enabling meal exchanges with friends, promoting cooking, and encouraging sustainable food habits.
Embroidery Cost Estimation Tool
Optimized for engagement and conversion
Web tools for seamless design editing
Encouraging home-cooked meals through community sharing
Affordable electricity for off-grid communities
This project focuses on converting waste heat from cooking stoves into usable electricity using thermoelectric generator (TEG) technology. Driven by user research, Sparc provides an affordable and sustainable solution to power lights and charge mobile phones in communities without reliable electricity access.